Pharma Launch Excellence Summit Workshop Day: Monday 1st December

The first six months after launch are make-or-break. Early performance signals, market reactions, and operational execution during this period set the tone for long-term success - or stagnation. Maximizing this window requires rapid iteration, data-driven decisions, and organizational agility. This workshop is designed for collaborative exploration in:

· Analysing real-time data to guide fast, informed post-launch tactical decisions

· Integrating market access, supply chain, and commercial teams for agile response

· Developing tailored action plans for continuous optimization after launch

 You’ll leave with a structured approach to driving momentum, learning, and adaptability in the critical launch window.

Sherif Elhaw

Former Director, Emerging Markets, Launch Excellence Lead
Pfizer

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Reimagining how to launch successfully in the age of AI and robotics.

AI is already reading slides, guiding treatment pathways, and shaping evidence development. But the deeper challenge for launch teams isn’t “What will AI do?” - it’s how to make confident decisions when the future is still unfolding. Learn how scenario planning can turn uncertainty into competitive advantage - and identify the launch success factors that will matter no matter how AI reshapes the industry.

In this hands-on workshop, you’ll apply scenario planning - a method THRIVE has used to shape many multi-billion-dollar global launches - to explore four plausible futures for 2035 and translate future-world insights into clear, no-regret moves for today across Commercial, Medical, Access, Clinical, and Operations.

Leave inspired, equipped, and ready to lead launches with confidence - even when the future is in motion.

“The future belongs to those who can hear it coming.” – David Bowie

Eliette Krakora

Founder and CEO
THRIVE Consulting

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Joel Smylie

Principal
THRIVE Consulting

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While pharmaceutical companies recognize AI's transformative potential for launch excellence, many struggle to move beyond theoretical discussions to practical implementation. The gap between AI's promise and its actual application in launch strategies represents a significant competitive disadvantage in today's rapidly evolving market landscape. This workshop will explore:

·       Identifying high-impact AI applications specific to your launch challenges and organizational context

·       Developing a phased implementation roadmap that delivers value at each stage

·       Creating cross-functional AI alignment by speaking the language of each stakeholder

Participants will leave with practical frameworks, evaluation tools, and implementation strategies to immediately enhance their launch capabilities through AI and digital transformation, bridging the gap between technological potential and real-world application.

Simone Rebora

Global Marketing Director
Ipsen

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Launch success requires strategic portfolio management that maximizes value across multiple assets while allocating limited resources effectively. This workshop provides practical approaches to portfolio decision-making, lifecycle planning, and pipeline optimization. Attend this workshop to delve into:

·       Building integrated portfolio strategies that align with corporate objectives

·       Developing frameworks for resource allocation across competing projects

·       Creating early lifecycle management plans that maximize product value

You'll leave with actionable tools for portfolio prioritization and pipeline optimization that drive sustainable growth.

Enrico Magnani

Chief Strategy Officer
Helsinn Group

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