Simone Rebora

While pharmaceutical companies recognize AI's transformative potential for launch excellence, many struggle to move beyond theoretical discussions to practical implementation. The gap between AI's promise and its actual application in launch strategies represents a significant competitive disadvantage in today's rapidly evolving market landscape. This workshop will explore:

·       Identifying high-impact AI applications specific to your launch challenges and organizational context

·       Developing a phased implementation roadmap that delivers value at each stage

·       Creating cross-functional AI alignment by speaking the language of each stakeholder

Participants will leave with practical frameworks, evaluation tools, and implementation strategies to immediately enhance their launch capabilities through AI and digital transformation, bridging the gap between technological potential and real-world application.

This panel explores the next frontiers of launch excellence—from technology integration to evolving customer expectations, and how teams must adapt in the years ahead.

·       Preparing for more personalized, data-driven, and tech-enabled launch strategies

·       Navigating future regulatory, access, and innovation-driven disruptions

·       Shaping launch capabilities to meet tomorrow’s market and stakeholder demands

Explore a view of the trends shaping the next decade of launch excellence.