Graham Addison

Global Launch & Marketing Excellence Lead AstraZeneca

Graham Addison leads Global Launch & Marketing Excellence at AstraZeneca from the Barcelona Global Hub, shaping the company’s strategic marketing vision and roadmap. With over 20 years in the pharmaceutical industry-including roles at Pfizer, Bristol Myers Squibb, and AstraZeneca-he’s known for strategic clarity, creative leadership, and his ability to inspire high-performing teams.

Since joining AstraZeneca in 2014, Graham has driven global brand growth, most notably leading BRILINTA to $1.3B in sales amid major market disruptions. As Global Head of Marketing, he’s redefined brand strategy across key regions, championing innovation through AR, VR, and AI to enhance impact and engagement.

Recognised by the Pharmaceutical Marketing Society and Marketing Week for marketing excellence, Graham blends patient-centricity with commercial acumen, consistently delivering bold ideas that move the business-and healthcare-forward.

Pharma Launch Excellence Summit Main Conference Day 2: Wednesday 3rd December

10:00 AM Morning Presentation/Case Study: Orchestrating Launch Excellence at Scale - Driving Consistency Across a Dynamic Portfolio

With 20 new medicines launching in just four years and a strategic shift toward specialty care, pharmaceutical companies face unprecedented challenges in maintaining launch excellence consistency. Graham Addison, Global Launch and Marketing Excellence Lead for AstraZeneca's BioPharmaceuticals Business Unit, shares insights from orchestrating cross-functional alignment across a diverse portfolio spanning 16+ brands and 2,500+ marketing professionals.

· Strategic framework implementation: How AstraZeneca is standardizing 150+ launch milestones across diverse therapeutic areas while maintaining flexibility for specialized launches

· Portfolio-level planning: Aligning sequential launches with overarching disease area strategies from L-48 through Day 0 and beyond

· Digital transformation: Leveraging technology to enhance predictability and capture critical insights from 110+ launch plans

· Capability development: Evolving marketing excellence programs to meet changing portfolio needs in the specialty care space

· Discover practical approaches to scaling launch excellence while maintaining critical consistency across global teams, therapeutic areas, and evolving portfolio strategies.

Check out the incredible speaker line-up to see who will be joining Graham.

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