Ian McKinnon
Managing Director, Global Head of Consulting Within3
Pharma Launch Excellence Summit Main Conference Day 2: Wednesday 3rd December
11:15 AM Presentation/Case Study: Decoding Data to Enable Launch Success
In today’s pharma landscape, launch is no longer a static milestone - it’s a dynamic, intelligence-driven capability that must adapt in real time to clinical complexity, competitive noise, and evolving stakeholder needs.
We’ll show how leading teams are transforming launch by shifting from isolated planning to integrated execution - powered by continuous insights, cross-functional alignment, and always-on market intelligence.
Check out the incredible speaker line-up to see who will be joining Ian.
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