Karen Cheng
Patient Advocate International Myositis Society
Karen is a global healthcare executive with a passion for advancing patient care in rare diseases. With a medical background and international experience in medical affairs, clinical development, patient engagement, and commercialisation of medical devices and pharmaceuticals, she has led international product launches and cross-functional initiatives across multiple disease areas. Karen’s work in the industry is inspired by her unique journey as a rare disease patient, which fuels her dedication and deep commitment to advancing patient care and outcomes through innovation, advocacy, education and global health strategies.
Pharma Launch Excellence Summit Main Conference Day 1: Tuesday 2nd December
11:00 AM Panel Discussion: Readying the System for Launch - Health Equity and Market Development
Health systems aren't always ready for innovative therapies. Forward-thinking companies are embracing health system strengthening as a strategic lever—not a CSR initiative. Learn how cross-functional teams are building long-term partnerships that unlock sustainable market access while addressing health equity concerns.
· Mapping system barriers to therapy adoption early in the launch planning process
· Designing collaborative initiatives that align with healthcare system development goals
· Embedding health equity considerations into market development strategies
· Tracking impact of system investment on access, uptake, and market growth
Leave with tools to embed health system strengthening and equity initiatives into your long-term market development plans.
Pharma Launch Excellence Summit Main Conference Day 2: Wednesday 3rd December
Check out the incredible speaker line-up to see who will be joining Karen.
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