Karen Cheng

Health systems aren't always ready for innovative therapies. Forward-thinking companies are embracing health system strengthening as a strategic lever—not a CSR initiative. Learn how cross-functional teams are building long-term partnerships that unlock sustainable market access while addressing health equity concerns.

·       Mapping system barriers to therapy adoption early in the launch planning process

·       Designing collaborative initiatives that align with healthcare system development goals

·       Embedding health equity considerations into market development strategies

·       Tracking impact of system investment on access, uptake, and market growth

Leave with tools to embed health system strengthening and equity initiatives into your long-term market development plans.

The digital landscape offers both opportunities and challenges for pharmaceutical companies - from connected combination products to sophisticated HCP engagement strategies. This integrated session addresses the full spectrum of digital considerations in modern launch planning.

·       Building a comprehensive digital ecosystem for combination products and connected devices

·       Designing compliant yet impactful digital and social media strategies for HCP and patient engagement

·       Creating seamless customer support experiences that span physical and digital touchpoints

·       Leveraging behavioral insights to personalize engagement across the entire customer journey

·       Measuring effectiveness and optimizing digital initiatives throughout the product lifecycle

Come away with a unified framework for digital excellence that connects product strategy with customer engagement to drive launch success.