Marta Bukala

Digital Transformation Lead UK&I Bayer

I am a resilient, visionary leader and strategic thinker, thriving in ambiguity. People describe me as externally focused, knowledgeable, inspirational, and a relationship builder. I drive transformational, award-winning results by continuously developing myself and others, leveraging data and AI to create competitive advantages.

As Head of Digital at Bayer Consumer Health UK&I (#5 Consumer Health Company in the World), I lead a team that works across: Media, Content, Data & AI, Capability Building, and E-commerce.

My latest focus is on harnessing data and AI to drive media performance across the full funnel and accelerate e-commerce growth.

My latest achievements are: - Utilization of AI in media to achieve a 15% uplift in performance across brands - Launch of a SaaS solution that boosts e-commerce sales by 20% - Driving a 10% efficiency improvement in paid search - Increasing digital maturity from Mature to Advanced (Google and BCG scoring) Through capability-building initiatives like Digital Champs and Digital Academy, I foster significant development within our high-performance teams.

Additionally, I represent the Consumer Health division in the global AI strategy scale, contributing to the overall business's AI strategy. I work with key strategic partners such as Google, TikTok, Meta.

Data and AI are a huge passion of mine!