German Guerrero

Executive Medical Director & Launch Lead Vera Therapeutics

Pharma Launch Excellence Summit Conference Day 1: Wednesday September 30

11:30 AM Presentation / Case Study: Medical Earlier, Not Later: How Pre-Approval Strategy Shapes Launch Outcomes

Medical Affairs is too often brought into launch as a supporting function, rather than a strategic partner shaping evidence, education and market readiness from the start. For first-in-class therapies in high-unmet-need diseases, earlier medical involvement can reduce downstream friction, strengthen scientific positioning and prepare the field before commercial execution begins.

Drawing on a multitude of launch experience, as well as the current pre-launch strategy including current experience bringing a first-in-class therapy to market in a competitive rare disease landscape, German will explore how medical can establish scientific presence, build KOL engagement, align evidence generation and partner cross-functionally with commercial, market access, clinical development and regulatory before launch.

• Bringing Medical Affairs into launch planning earlier

• Translating clinical data into evidence, education and positioning

• Building KOL, investigator and scientific engagement before approval

• Aligning Medical, Commercial, Access, Clinical and Regulatory execution

4:30 PM Panel Discussion: Inside Medical Affairs: Aligning Evidence, Data, Field Medical, HEOR and Engagement for Launch

Medical Affairs is not one function, it is a connected ecosystem of teams shaping evidence, stakeholder engagement, field readiness, medical intelligence and scientific credibility before, during and after launch. As products become more complex, launch success depends on aligning Medical Strategy, Field Medical, HEOR, Medical Information, Scientific Communications, Medical Operations and data-driven insight earlier and more deliberately.

• Aligning medical strategy, field medical and scientific communications

• Connecting HEOR, RWE and evidence generation to access needs

• Using data and medical intelligence to guide launch decisions

• Preparing Medical Information and field teams before approval

Check out the incredible speaker line-up to see who will be joining German.

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