Joseph Sterk

Director, Global Forecasting BioNTech

Joseph (Joe) Sterk is a biopharma forecasting and analysis leader with 20 years' industry experience. He currently serves as Director, Global Oncology Forecasting at BioNTech. Before this, he was an independent consultant and transaction advisor focused on biopharmaceutical forecasting and indication prioritization. Prior to this, he led forecasting for Boehringer Ingelheim's emerging pharmaceutical pipeline, as well as holding positions in product management, management consulting, and equity research.

Joe holds an MBA and MS in Health Sciences and Technology from the Massachusetts Institute of Technology and an AB in Biochemical Sciences from Harvard University, as well as the CFA charter.

Pharma Launch Excellence Summit Conference Day 2: Thursday October 1

2:00 PM Presentation / Case Study - Why Forecasts Miss: Cognitive Bias, Assumptions and Better Launch Decisions

Forecasting is treated as a technical exercise, but in launch it is often as much art as science. With limited data, shifting assumptions and high internal expectations, forecasts can quickly become shaped by optimism, anchoring, stakeholder pressure or outdated market beliefs.

Drawing on experience across oncology forecasting and equity research, in this session, Joseph will explore the common pitfalls that cause forecasts to miss, and how launch teams can build more disciplined, transparent and adaptable forecasting processes.

Identifying cognitive biases that distort launch forecasts
Balancing data, judgement and uncertainty in forecast assumptions
Pressure-testing scenarios before decisions become locked in
Building forecasts that adapt as market signals change

Check out the incredible speaker line-up to see who will be joining Joseph.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk