Teena Rehani

Launch Excellence Capability Lead Boehringer Ingelheim

Pharma Launch Excellence Summit Conference Day 1: Wednesday September 30

2:00 PM Presentation / Case Study: Ready Isn't Ready: How Mock Launch Exposes the Gaps Before Go-Live

Most launch teams have plans, playbooks and checklists, but many still discover too late that assumptions have not been pressure-tested, roles are unclear, decision rights are missing, or critical handoffs are weaker than expected.

This session will explore the common launch readiness mistakes companies make before going to market, and how mock launch exercises can expose gaps early, strengthen cross-functional alignment and turn launch planning into real operational readiness.

• Identifying hidden gaps in launch readiness before they become launch risks

• Using mock launch to pressure-test assumptions, roles and decision-making

• Aligning commercial, medical, access, supply and field teams around execution

• Turning rehearsal insights into practical launch improvements

Check out the incredible speaker line-up to see who will be joining Teena.

Download The Latest Agenda

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