Advertising plays a significant role in shaping the values and behaviour of audiences. This session will explore strategies for promoting positive and educational messaging, featuring role models that embody your brand values.

• Crafting positive messaging and content that fosters positive values and behaviour among your consumers.
• Incorporating educational elements into advertising to enhance learning and development.
• Choosing role models with a positive influence who align with your brand values.
• Measuring impact and evaluating the effectiveness of your positive and educational advertising campaigns.