Marketing and advertising professionals shape the world. Consumers expect brands to go beyond profit and contribute to the greater good. In this session, discover how Tony’s Chocolonely mission objective sits at the heart of everything they do; ripping up the rulebook to fix key problems within the chocolate industry.

• Integrating purpose into strategy for a transformative impact to your team’s mindset.
• Understanding Tony’s 5 open-source sourcing principles designed to help the entire industry to elevate standards
• Effectively communicating your brand’s purpose to customers, employees, and partners to foster engagement and loyalty.
• Developing clear marketing and advertising policies aligned with your brand values

Nicola Matthews

Head of Marketing UK&I
Tony's Chocolonely

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As AI transforms marketing capabilities, it also raises critical ethical, legal, and societal concerns. Powerful synthesising abilities open risks around harmful bias, plagiarism, copyright infringement and misinformation. Marketers must proactively develop responsible AI frameworks to ensure ethical and responsible use of the tools available.

• Techniques for identifying and eliminating biases in AI algorithms to ensure fair and inclusive marketing practices.
• Strategies for customising and personalising AI output and minimising plagiarism risks
• Aligning on industry standards and the latest legal requirements to ensure compliance in your AI marketing strategies
• Building transparency and public trust in AI systems, and communication AI usage to key stakeholders

Rebecca Swift

SVP Creative Content
Getty Images

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Gabrielle Robitaille

Associate Director, Digital Policy
World Federation of Advertisers

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Adam Davison

Head of Data Science
ASA

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Stevan Randjelovic

Head of Public Policy & Industry Affairs
WPP

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The future of marketing will see sustainability seamlessly integrated into every aspect of media planning and execution. Sustainable media not only benefits the planet but also reduces inefficiencies and drives better business outcomes.

In this keynote, Scope3 CEO Brian O’Kelley will explore the unique opportunity—and responsibility— advertisers have to decarbonize media, harness AI responsibly, and adopt sustainable practices that keep reduction goals within reach, all while securing long-term brand value.

• How sustainability-focused media investments can drive long-term brand value and benefits
• Preparing for the impact of AI and innovating responsibly now, not later
• Integrating a sustainability framework into your overall media planning and decision-making processes

Anne Coghlan

Co-Founder and COO
Scope3

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Join ITV for this exclusive conversation that interrogates the collaboration between Sustainability and Brand leaders, to align on central sustainability initiatives across your brand. This session explores how brand and sustainability individuals can work together to drive business value, mitigate risks, and ensure cohesive implementation of the central sustainability agenda across all units.

• Aligning brand messaging with sustainability goals, ensuring consistent communication both internally and externally.
• Identifying and mitigating potential risks associated with greenwashing and the disconnect between brand promises and sustainability practices.
• Integrating sustainability into commercial strategies and day-to-day operations of advertising teams.
• Building effective collaboration frameworks between sustainability and advertising teams to foster innovation and accountability.
• Assessing the impact of sustainable advertising efforts on brand perception, customer loyalty, and overall business performance.

Jeremy Mathieu

Head of Sustainability
ITV

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Kate Waters

Head of Client Strategy & Planning
ITV

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Susan Hooper

Non-Executive Director & Chair
Tangle Teezer, Uber UK, Moonpig PLC

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As the marketing industry strives for greater sustainability, there is a need for simplified and actionable approaches. This session will address how to optimise media for reduced carbon footprints.

• Key principles of sustainability and its importance in the marketing industry.
• Overview of the cross-industry sustainability efforts to promote eco-friendly practices.
• Integrating sustainable practices into your marketing operations without added complexity.
• Reducing the carbon footprint of your media campaigns through smarter planning and execution.
• Assessing the environmental impact of your marketing efforts and tracking progress toward sustainability goals.

Diane De La Baronniere

Global eCommerce Media Director
Haleon

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With brands increasingly focused on sustainable business practices, empowering teams to communicate sustainability simply and authentically is essential. Join Diageo’s Marketing Sustainability Director, Deb Caldow, will explore how organisations can drive sustainability from product innovation to consumer messaging, equipping marketers with practical tools to navigate complex sustainability goals and build trust with consumers.

• Integrating the sustainability agenda from product innovation through to final marketing, ensuring a cohesive, credible approach.
• Empowering marketers with tools and frameworks that clarify sustainability objectives, making them actionable and accessible for marketing teams.
• Fostering brand trust by emphasising transparency and authenticity in sustainability claims and communications.
• Strengthening brand identity and reinforcing customer loyalty through a clear sustainability strategy.
• Understanding which measurements matter most for assessing sustainability impact and tracking progress effectively across teams

Deb Caldow

Global Marketing Sustainability Director
Diageo

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In the rapidly evolving landscape of influencer marketing, establishing and adhering to a robust code of conduct is essential for maintaining brand integrity and consumer trust. This discussion will explore guidelines and best practices for developing and implementing an effective influencer marketing code of conduct.

• Establishing clear ethical guidelines for influencer partnerships and content creation aligned with regulatory framework set out by ASA
• Ensuring influencers comply with disclosure regulations and maintain transparency with their audiences.
• Authenticity and Alignment: Selecting influencers whose values and content align with your brand's mission and goals.
• Preparing strategies to monitor activities, address potential issues and protect your brand in case of influencer misconduct.
• Safeguarding influencers and maintaining integrity across your partner network

Anna Fenten

Marketing Director
Searcy's

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Sarah Sutton

Global Media Director
Oatly

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Emma Humber-Smith

Operations Manager - Copy Advice
ASA

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Rebecca Southern

Director of Global Communications
No7 Beauty Company

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Advertising plays a significant role in shaping the values and behaviour of audiences. This session will explore strategies for promoting positive and educational messaging, featuring role models that embody your brand values.

• Crafting positive messaging and content that fosters positive values and behaviour among your consumers.
• Incorporating educational elements into advertising to enhance learning and development.
• Choosing role models with a positive influence who align with your brand values.
• Measuring impact and evaluating the effectiveness of your positive and educational advertising campaigns.

Atilla Cansun

Chief Marketing Officer
No7 Beauty Company

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