Europe’s First Forum Dedicated To Elevating Standards in Sustainable, Inclusive & Accessible Marketing, Media and Advertising

3 - 4 dECEMBER |  Marriott Hotel Regents Park, London, UK

Priya Chande

Global Brand Director WUKA

An enthusiastic, customer-obsessed marketeer with over a decades experience working in sales and marketing roles for global B2B & B2C brands. Currently Global Brand Director for the UK's #1 period underwear brand WUKA. Priya is passionate about creating human-centred campaigns that move and positively influence others and the world we live in, which is evident in her recent work at WUKA including their award-winning taboo-busting TV campaign and successful petition to remove period pant tax in the UK.

Conference Day Two - Wednesday 4th December

11:05 AM Panel Discussion: Social Responsibility: How Can Your Brand Make A Measurable Social Impact

In today’s increasingly conscious marketplace, brands are expected to go beyond profit and actively contribute to societal well-being. But how can businesses ensure their efforts aren’t seen as performation, and they lead to measurable, lasting change? This panel discussion will bring together leaders to explore best practices for embedding social responsibility into brand strategy, delivering impact that resonates with consumers, with meaningful outcomes.

  • Aligning business goals with social responsibility initiatives that are authentic and impactful. Integrating social impact with brand values.
  • How partnerships with NGOs, governments, and communities can amplify social initiatives and drive scalable change.
  • Tools and frameworks for tracking social responsibility efforts and ensuring they lead to quantifiable outcomes.
  • Leveraging advertising and marketing to communicate social impact in a way that resonates with consumers and builds brand loyalty.
  • Addressing common pitfalls such as “greenwashing” or superficial CSR efforts, and ensuring transparency and accountability in social initiatives.

Check out the incredible speaker line-up to see who will be joining Priya.

Download The Latest Agenda