23 - 25 October, 2019 | Sydney Cricket Ground, Sydney, Australia

Conference Day One: Thursday, 24th October 2019

8:30 am - 9:10 am Conference Registration and Welcome Coffee

9:20 am - 10:00 am Tracking Footfall Using Sensors For Future Strategies And Business Intelligence: Learning From F1

David Bailey, Head of Research & Analytics at Formula 1

David Bailey

Head of Research & Analytics
Formula 1

Guy Hedderwick, CEO Arena Stadium Management, Adelaide 36ers and Adelaide Lightning at Titanium Security Arena

Guy Hedderwick

CEO Arena Stadium Management, Adelaide 36ers and Adelaide Lightning
Titanium Security Arena

10:00 am - 10:40 am Stadiums Queensland: Delivering Exceptional Fan First Experience for Queensland

Patrick Oxley, Group Executive Operations at Stadiums Queensland

Patrick Oxley

Group Executive Operations
Stadiums Queensland

10:40 am - 11:10 am Smart Stadiums & Arena Congress Speed Networking: Meet The Pros! Break the ice with a player handshake between all attendees to kick-start your business networking.

An effective structured interactive session designed to help expand your network through one-to-one focused conversations. Bring your business cards!


11:40 am - 12:20 pm Al Wakrah Stadium Utilizing Innovative Design to Speed Up Project Delivery

12:20 pm - 1:00 pm $972 Million Melbourne Park Redevelopment: Creating an Entertainment Space that will deliver an Unforgettable Fan Experience

The Victorian Government recently announced $271.55 million to complete the third stage of the state-of-the-art Melbourne Park Redevelopment and guarantee that Melbourne retains the Australian Open until at least 2036. The third stage will feature a new multi-purpose 5,000-seat sunken Show Court Arena, a large welcoming Central Terrace providing a new elevated outdoor public arrival and entertainment space and a new function and media centre featuring a 1,000 seat function room, a 200 seat auditorium and broadcast studios to deliver better guest and hirer experiences. This session will explore:

  • Creating easier movement within the precinct with a emphasis on better connections
  • Exploring the improvements which will ensure this facilities is one of the worlds best’
  • How this development will provide a better player and spectator experience

1:00 pm - 2:00 pm NETWORKING LUNCH

2:00 pm - 2:40 pm Venues West: Delivering World Class Sporting Experiences and putting Fans First

With 13 venues and nearly 6 million patrons a year, VenuesWest is Western Australia’s premier provider of entertainment and sports venues. Their venues are designed and managed to ensure the delivery of world class sporting and entertainment experiences. This session will explore the stories behind their three biggest recent Venue Developments. Featuring information about their design, technology and fan first features.

  • The design process and getting it right RAC Arena, HBF Park Upgrade and Optus Stadium
  • Fans first features and the impact on revenue and patronage
  • Creating flexible and multipurpose venues to maximize events and drive customer and fan engagement
David Etherton, CEO at VenuesWest

David Etherton


2:40 pm - 3:20 pm Interactive Panel Discussion: Increasing Collaboration between Stadiums & Clubs to Enhance Fan Experience and Club Culture

In an age of live streamed entertainment, stadiums need to engage with clubs to enhance fan experience and promote a team culture. In this session, panellists will discuss:

  • Strategies to increase collaboration between clubs and stadiums
  • Innovation through fan experience
  • Developing a club partnership approach that focuses on tailored and relevant partnerships

Jeff Reibel, CEO at North Queensland Toyota Cowboys

Jeff Reibel

North Queensland Toyota Cowboys

Dannette Taylor, Operations & Events Manager at Titans

Dannette Taylor

Operations & Events Manager

Samantha Johnson, Head of Game Day & Events at Parramatta Eels

Samantha Johnson

Head of Game Day & Events
Parramatta Eels



Locker Room Sessions are the perfect setting for audiences to come together and discuss their ideas, insights and opinions on specific topics. Each group has a leader who will lead the discussion and mention key points that the audience can engage in, creating a platform for interactive conversations and learnings from like minded individuals, from similar work backgrounds, ultimately leading into a thought provoking discussion

Group One

3:50 pm - 4:50 pm Year round scheduling and managing expectations between tenants to ensure stadium success
Laura Jackson, Manager Stadium Events at Sydney Showground

Laura Jackson

Manager Stadium Events
Sydney Showground

Group Three

3:50 pm - 4:50 pm How to deliver a state wide strategy to support stadiums and increase participation in basketball
Maria Nordstrum, CEO at Basketball NSW

Maria Nordstrum

Basketball NSW

4:50 pm - 5:00 pm Closing Remarks from Conference Chair

5:00 pm - 5:30 pm Networking Drinks