Many organisations have embraced safety-by-design in principle, yet Trust & Safety teams still struggle to influence decision-making early enough in the product lifecycle. Product teams are often measured on speed, growth and innovation, whilst safety teams are tasked with reducing risk, creating friction and challenging assumptions. The organisations making the most progress have moved beyond frameworks and checklists, embedding safety into incentives, culture and day-to-day decision-making across the business. Join this session to learn:
• Embedding safety ownership across product, engineering, design and leadership teams
• Aligning incentives, culture and decision-making to support long-term safety outcomes
• Securing executive buy-in and organisational support for safety-by-design initiatives
• Lessons learned from driving behavioural and cultural change at scale