Matthew Jackson

AI-generated abuse, coordinated manipulation, cross-platform offenders and offline harms are changing the risk landscape. Understanding which threats deserve immediate attention is becoming a critical leadership responsibility. Join this session to find out more about:

• Assessing high-impact threats emerging globally
• Prioritising resources against future risks
• Benchmarking preparedness across industries

The best bad actors are not trying to look innocent. They are trying to look exactly like everyone else. Drawing on lessons from U.S. federal law enforcement and counterintelligence investigations and their application to Trust & Safety operations at scale, this case study explores how sophisticated adversaries build credibility, exploit weak signals, probe defenses, and adapt after enforcement. It will also examine how AI is changing the economics of abuse by making deception more scalable, persuasive, and difficult to authenticate, without changing the fundamentals of effective investigation. Join this session to explore:

• Connecting weak signals to uncover synthetic identities, coordinated activity, and hidden networks
• Moving beyond individual accounts, messages, or incidents to identify the actor, objective, and broader operation
• Translating investigative insight into scalable product, policy, engineering, and enforcement interventions