Persona helps leading organizations such as Square, Gusto, Coursera, and OpenAI fight fraud and build trust by giving them the tools to verify and manage identities across the entire customer life cycle. Our configurable identity platform makes it easy to collect, verify, and assess active and passive risk signals — all while delivering a seamless user experience. Whether you’re stopping synthetic identities, deepfakes, account takeovers, or repeat offenders, Persona provides the automation and flexibility you need to detect and respond to fraud in real time.