Privacy Policy (IQPC GmbH, Germany)

Last Updated, 5th November, 2019

We look forward to your visit to our website. In the following, we would like to inform you about the handling of your data according to Art. 13 General Data Protection Regulation (GDPR) (EU) 2016/679.

  • Data Controller

    Responsible for the data processing outlined in the following, is IQPC Gesellschaft für Management Konferenzen mbH, Friedrichstrasse 94, 10117 Berlin, Germany, Phone number: 030 20913 -274, Email address:

  • Usage Data

    When you visit our websites, so-called usage data is temporarily stored on our web server for statistical purposes as a protocol. We have a legitimate interest in improving the quality of our websites. This data set consists of

    • the page which is requested from the file,
    • the name of the file,
    • the date and time of query,
    • the amount of data transferred,
    • the access status (file transferred, file not found, etc.),
    • the description of the type of browser used
  • Cookies

    We use cookies on our websites. Cookies are small text files that can be stored and read on your end device. A distinction is made between session cookies, which are deleted again as soon as you close your browser, and permanent cookies, which are stored beyond the individual session. Cookies may contain data that make it possible to recognize the device used. In some cases, however, cookies only contain information on certain settings that cannot be related to individuals.

    We use session cookies and permanent cookies on our websites. Processing is based on Article 6 para. 1 lit. f GDPR and in the interest of optimizing or enabling user guidance and adapting the presentation of our website. More detailed information on the use of cookies on our site can be found in our Cookie Policy.

    You can set your browser to notify you before a cookie is saved. This will make their use apparent to you. You can also delete cookies at any time via the corresponding browser setting and prevent the setting of new cookies. Please note our web pages may not be displayed optimally and that some functions may no longer be technically available.

  • Google Analytics

    We create pseudonymous usage profiles using Google Analytics for the demand-oriented design of our websites. Google Analytics uses cookies that can be stored on your device and read by us. Thus doing, we can recognize and count returning visitors. This data is processed on the basis of Art. 6 para. 1 (f) GDPR. The mentioned purposes of data processing represent at the same time our legitimate interests.

    As a rule, the cookie-generated data regarding your use of this website will be forwarded to a Google server in the USA and stored there. However, because we have activated IP anonymization on our websites, your IP address will first be shortened by Google within Member States of the European Union. Only in exceptional cases will the full IP address be sent to a Google server in the USA (by Google's participation in the Privacy Shield, according to Art. 45 para. 1 GDPR, an adequate level of data protection is granted) and only then shortened. With Google Inc. (USA) we have also concluded a contract for order processing in accordance with Art. 28 GDPR. Google will therefore only use all information for strictly specific purposes in order to evaluate the use of our websites for us and compile reports on website activities.

    You can object to the processing at any time. Please use one of the following options:

    You can prevent cookies from being stored by selecting the appropriate settings in your browser; however, we wish to point out that by doing so, you may not be able to enjoy the full functionality of this website.

    Furthermore, you can prevent the collection of data generated by the cookie and related to the usage of the website (incl. your IP address) and the processing of these data by Google by downloading and installing the browser plug-in available at the following link

  • Visual Web Optimizer

    We use the Visual Website Optimizer service of Wingify Software Private Limited, 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India on our website. We use the tool to analyze, optimize and operate our online offer, as well as to perform “A/B-Testings”, “Clicktracking” and “Heatmaps”. “A/B-Testings” serve to improve the user-friendliness and performance of our online offer. Based on the behavior of the users, it can be determined which design matches the needs of the users more closely. “Clicktracking” allows to use a cookie to monitor the movements of the users within an entire online offer. With the help of “heatmaps” can be recognized via the user’s mouse movements which website elements users prefer. This data is processed on the basis of Art. 6 para. 1 (f) GDPR. The mentioned purposes of data processing represent at the same time our legitimate interests.

    For more information, please refer to Visual Website Optimizer's privacy policy:

    If you do not want your usage behaviour to be tracked by the Visual Website Optimizer, you can opt out here: Opt out.

  • Usage-based Online Advertising

    At this point, we would like to provide you with comprehensive information on the topic of usage-based online advertising. Our website or the website from which you have just been linked collects and processes your usage behavior on the basis of Article 6 para. 1 (f) GDPR. As a result, you benefit as a user by receiving advertising that is more in line with your interests and by the delivery of less randomly distributed advertising. To record your usage behaviour, a cookie is stored on your device. Cookies are small text files that are stored on the hard disk of your computer and allow the recognition, but do not allow personal identification of your person. To optimize advertising based on your interests, we work with different providers. IQPC has a legitimate interest in displaying interest-based advertising to users of the Website.

    Information is collected about your activities on this website (e.g., browsing behaviour, visited subpages of the internet site). All usage data is stored using a pseudonym. Generally you can prevent cookies from being saved to your hard drive by disabling the cookies function in your browser. You can also set your browser to ask you before placing cookies if you agree. Finally, you can delete cookies at any time. Please refer to your browser's help pages to find out how this works in detail. If you do not accept cookies, in individual cases this can lead to restrictions in the functionality of our website. Please note that in the event of cookies being deleted, you may need to reactivate opt-out cookies that have been set. For the data collection for the delivery of usage-based online advertising, we use the following providers:



    Privacy Information of the provider

    Opt-out option(Opt-out)

    LinkedIn Ads

    Oracle Eloqua

    Google Publisher Tags



    Google AdWords

    Google Retargeting

    Visit the website to learn more about usage-based online advertising and individual providers. There you also have the opportunity to object to the usage-based online advertising by individual or all providers.

  • LinkedIn Analytics

    We use on our websites “LinkedIn Analytics” from LinkedIn. We use LinkedIn Analytics to process information about your user behavior on our web pages in order to facilitate an analysis of your use of our web pages. We also use LinkedIn Analytics for marketing and optimization purposes. This data is processed on the basis of Art. 6 para. 1 (f) GDPR. The mentioned purposes of data processing represent at the same time our legitimate interests.

    Each time you visit our website, you will be connected to LinkedIn servers. LinkedIn is informed that you have visited our website from your IP address. By using LinkedIn Analytics, it is also possible to evaluate profiles on LinkedIn (for example, how often downloads of registrations have taken place).

    As a rule, the cookie-generated data regarding your use of this website will be forwarded to a LinkedIn server in the USA and stored there. An appropriate level of data protection is provided by LinkedIn's participation in the Privacy Shield according to Art. 45 (1) GDPR.

    For more information, please see the LinkedIn privacy policy at: You can object to the data processing of LinkedIn Analytics by opting out here

  • Double Click and Double Click Ad Exchange

    We use DoubleClick and DoubleClick Ad Exchange, services provided by Google LLC, to place advertisements on our website. The information stored in this way can be processed by Google. In addition, so-called “web beacons” are used, which process information about visitors to our site (e.g., browser, operating system, previously visited page, IP address, date/time). The collected data is transmitted to Google's server in the USA and stored there. These data are used by Google for the statistical analysis of user behavior in connection with DoubleClick Ad Exchange advertisements.

    The legal basis for the use of DoubleClick is Art. 6 para. 1 lit. f GDPR. The mentioned purposes of data processing represent at the same time our legitimate interests. You may refuse the saving of cookies by selecting the appropriate settings in your browser. In addition, you may prevent the collection by Google of the data generated by the cookies and related to your use of the Website, as well as the processing of such data by Google, by visiting the deactivation page for DoubleClick and following the instructions.

    Further information can be found here:

    You can prevent the storage of cookies on your hard disk and the display of web beacons. To do this, choose “disable cookies” in your browser settings (in Internet Explorer under “extras / internet options / privacy / settings”, in Firefox under “extras / settings / privacy / cookies”).

  • Google Maps

    We use Google Maps from Google LLC to display maps, create directions and optimize our website. This data is processed on the basis of Art. 6 para. 1 (f) GDPR. The mentioned purposes of data processing represent at the same time our legitimate interests. The information generated by the use of Google Maps is usually forwarded to a Google server in the United States and processed there. An appropriate level of data protection is provided by Google's participation in the Privacy Shield according to Art. 45 (1) GDPR.

    You can find the Google Maps terms of use at:

    You can also find detailed information about Google's privacy policy at:

    If you do not agree to the data processing provided by Google LLC, please do not use the map or deactivate the Java Script function in your browser for a limited view.

  • Google Tag Manager

    We use Google Tag Manager to better understand user behavior based on pseudonymized user data. Google Tag Manager is a solution that allows us to manage web page tags through a single interface.

    Google Tag Manager detects a page load. Depending on the configuration, a Google Analytics Tag may be triggered. The data of this tag are then sent back to the Google Analytics servers for a pseudonymized evaluation of user behavior. This is done by integrating the Google Analytics code and activating the following IP anonymization: Extension of Google Analytics on this website by the code "_gaq.push (['_gat._anonymizeIp']);", in order to ensure an anonymous collection of IP addresses (so-called IP-Masking). This data is processed on the basis of Art. 6 para. 1 (f) GDPR. The mentioned purposes of data processing represent at the same time our legitimate interests.

    Further information concerning the terms and conditions of use and data privacy can be found at or at

    If you do not want this, you can opt out here:

  • Contact Form

    You have the opportunity to contact us by electronic mail, by telephone or via the contact form. Your resulting data will only be processed to answer your request. As part of the contact form, we will respond to your question with your e-mail address and your question. You can voluntarily give us your first and last name. We use this data to address you personally. Disclosure to third parties only takes place if this is necessary for the processing of your request. The legal basis for the use of your resulting data is Art. 6 para. 1 lit. f GDPR. IQPC has a legitimate interest in being in contact with the users of the website and, if necessary, answering questions or sending information.

  • Use of service providers/processing of data in countries outside the European Economic Area

    IQPC uses service providers to provide certain services and to process your data. The service providers process the data exclusively on the instructions of IQPC and have been obliged to comply with the applicable data protection regulations. All contractors have been carefully selected and will only have access to your data to the extent and for the time required to provide the services.

    The servers of some IQPC service providers are located in the US and other countries outside the European Union. Companies in these countries are subject to data protection laws that generally do not protect personal data to the same extent as is the case in the Member States of the European Union. If your data is processed in a country that does not have a recognized high level of data protection such as the European Union, IQPC use contractual regulations or other recognized instruments to ensure that your personal data is adequately protected.

    IQPC GmbH and IQPC Tampa, FL, USA have concluded standard contractual clauses to ensure an adequate level of data protection.

  • Duration of Data Storage

    We only store your data for as long as they are necessary for the provision of our services and deletion does not conflict with any retention periods.

  • Requirement to provide personal data?

    The provision of your data is not required by law and is voluntary. However, the provision of the personal information requested is required for the use of the Automotive IQ Services and the use of the features. We will inform you when you enter data if it is necessary for providing the service or feature. These data are marked as mandatory fields. In the case of required data, non-provisioning means that the service or function concerned cannot be provided. In the case of optional data, non-provisioning may mean that you cannot use the functions in the same form and to the same extent.

  • Data security

    In order to protect your data from unwanted access as comprehensively as possible, we implement technical and organizational measures. We use an encryption method on our pages. Your information is transmitted from your computer to our server and vice versa via the Internet using TLS encryption. You can recognize this by the fact that the lock symbol in the status bar of your browser is closed and the address line starts with https://

  • Your rights as a user

    When processing your personal data, the GDPR grants you certain rights as a website user:

    1. Right to information (Article 15 GDPR):

      You have the right to request information about your personal data processed by us.

    2. The right to correction and deletion (Article 16 GDPR):

      You have the right to immediately request the correction of incorrect personal data and, if necessary, the completion of incomplete personal data

    3. Right to deletion (Article 17 GDPR):

      You also have the right to request that your personal data be deleted immediately if one of the reasons listed in Article 17 GDPR applies in detail, e.g. if the data are no longer required for the purposes pursued.

    4. Right to restriction of processing (Article 18 GDPR):

      You have the right to request the restriction of processing if one of the conditions listed in Article 18 GDPR is fulfilled, e.g., if you have lodged an objection against the processing pursuant to Article 21 GDPR or for the duration of any inquiry as to whether our legitimate interests outweigh your interests as data subject.

    5. Right to data portability (Article 20 GDPR):

      In certain cases, which are detailed in Article 20 GDPR, you have the right to receive your personal data in a structured, common and machine-readable format or to request the transmission of these data to a third party.

    6. Right of objection (Article 21 GDPR):

      If data based on Art. 6 para. 1 sentence 1 lit. f (data processing to protect legitimate interests) are collected, you have the right to object to processing at any time for reasons caused by your particular situation. We will then no longer process the personal data unless there are demonstrably compelling reasons for processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

    7. The right to lodge a complaint with a supervisory authority:

      Pursuant and in accordance with Article 77 of the GDPR, you have the right of appeal to a supervisory authority if you believe that the processing of data concerning you violates data protection regulations. The right of appeal may be exercised in particular before a supervisory authority in the Member State in which you are staying or working, or in which the suspected violation took place.

    8. Contact details for the data protection officer

      Our data protection officer will be happy to provide you with information or suggestions on the subject of data protection:

      data protection nord GmbH
      Konsul-Smidt-Straße 88
      28217 Bremen