14 - 17 October, 2019
Hamburg, Germany

Conference Day 2

7:30 am - 8:00 am Registration for Workshop A and welcome coffee

7:45 am - 9:45 am DEFINING THE BEST METHOD TO STUDY AIRCRAFT SEAT COMFORT

During this workshop Peter Vink will discuss and answer to questions as:
• How to objectively measure concepts as pressure distribution, living space, record
postures, HRV, fidgeting and more?
• Which questionnaire should be used and when?
• Which are the „golden standards“ and how to enable them?
• What it can be considered a good research protocol for studying different concepts?

9:45 am - 10:15 am Registration and welcome coffee

10:00 am - 10:30 am Opening remarks by Christopher Wood

• Activities and postures passengers adapt
• Optimum support for the passenger
• Evaluation of postures depending on Activities

Jessica Rausch

Vehicle Interior Technologies
Ford Research & Advanced Engineering Europe

10:45 am - 11:15 am CHALLENGES OF DESIGNING AIRCRAFT SEATS FOR TODAY AND THE FUTURE

• Opportunities of future aircraft
• Impact on designing the passenger experience via innovative cabin layouts and modular
fuselage configurations
• Today‘s challenges of redesigning a private jet aircraft seat
Rui Marcelino, CEO & Design Manager at Almadesign

Rui Marcelino

CEO & Design Manager
Almadesign

11:15 am - 11:45 am FLEXIBILITY IN SEATING - AND IN IN-DEPTH ANALYSIS

• Quantitative analysis of the effects of flexible seating configuration in terms of revenue,
scheduling, network planning and operations.
• Examples of use cases of flexible seating in light of new aircraft technology.
• Flexible designs inside and outside of aviation industry.
James Lee, Director at Paperclip Design Limited

James Lee

Director
Paperclip Design Limited

11:45 am - 12:15 pm Coffee break and networking

12:45 pm - 1:15 pm A NEW APPROACH TO HIGH-DENSITY BUSINESS CLASS

• AirGo to introduce their upcoming business class design that offers 8 more pax ascompared
to United Polaris
• The new design tackles the issue of balance between privacy and couple seats
• Comfort, aisle access and boarding experience are also discussed
Alireza Yaghoubi, Founder and CTO at AirGo Design

Alireza Yaghoubi

Founder and CTO
AirGo Design

12:45 pm - 1:15 pm Designing Aircraft Passenger Seats with the Products Lifecycle Operating Cost in Mind

· What’s the next big thing in seating
· Tomorrow’s seats will be profit centres
· Airlines are losing money with today’s seats
· What will seats look like in ten years

1:15 pm - 2:45 pm Networking lunch

2:45 pm - 3:15 pm DESIGNING AIRCRAFT CABINS FOR THE EXPERIENCE ECONOMY

• Rethinking cabin space:Delivering customer experiences that have the right balance of
function, form and emotional engagement
• Spending on experiences vs. spending on goods, market insights
• Decision making based on holistic experiences
Daniel Flashman, Creative Lead at Tangerine

Daniel Flashman

Creative Lead
Tangerine

3:15 pm - 3:45 pm FOCUS ON A PART OF THE SEAT TO CREATE MORE AIRCRAFT SEAT COMFORT

• Comfort differences in different countries (results from a large research in Asia, Europe
and America)
• Preferred activities in an aircraft seat
• The relative importance of aircraft (seat) features for perceived comfort: focus on distracting,
leg room and bottom cushion
• Numbers on seat width needed to compensate for reduced pitch in economy class
Prof. Dr. Peter Vink, Faculty of Industrial Design Engineering at TU Delft, The Netherlands

Prof. Dr. Peter Vink

Faculty of Industrial Design Engineering
TU Delft, The Netherlands

3:45 pm - 4:00 pm Closing remarks by Christopher Wood and end of conference

4:00 pm - 6:30 pm Creating and delivering change in the cabin

The challenges of today might not be the ones the industry will be facing in 10 years from now. As an industry, how do we plan for change? How do we identify what´s important to both customers and airlines? And how do we act on what´s important to deliver breakthrough change?
Matt Round, Chief Creative Officer at Tangerine

Matt Round

Chief Creative Officer
Tangerine

Daniel Flashman, Creative Lead at Tangerine

Daniel Flashman

Creative Lead
Tangerine