A recession will likely land soon, and structural trends will influence a new cycle, notably the accelerating technology revolution in many industries and the end of decades of low interest rates. Preparing now enables companies to gain market share and accelerate: Winners pulled away from losers during the last recession and widened the profit and market-cap during subsequent expansion, Bain’s analysis of nearly 3,900 companies shows. The winners excelled in four areas: early cost restructuring, financial discipline, aggressive commercial plays and proactive M&A. A four-point recession-readiness plan based on a company’s strategic and financial strength can help leadership teams prepare now.
Key takeaways from this session include:
•Why a recession may hit soon and likely implications
•What it will take to win
•How CFOs can shape the agenda
Bain & Company