Your executive management team has just brought in a fantastic new software that’s going to increase productivity on the shop floor.

The CEO’s pumped up about it. The IT Team have been consuming copious quantities of coffee to deliver it. The program is technically brilliant and employs the latest revolutionary digital development – something cool like artificial intelligence in the metaverse, perhaps.

You’ve nailed the project management and delivered everything on time and on budget. The program is launched with great fanfare. Heck, for this one you even created a launch video with exciting music. Go big or go home, right?

Then, crickets.

Your shop floor takes one look at the app, shrugs, and dumps the iPad the software is sitting on in the dustiest corner of the factory. It’s just been confined to the scrapheap of your company’s digital history.

What happened?

It’s a painful lesson that many leaders have had to learn along the way. You can do (almost) everything right, but the ultimate success of your project comes down to whether it delivers lasting, sustainable change in the way the business operates.

And that means your people must adopt new practices.

What can you do to make sure that your digital solutions offer lasting business impact?