The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 5-6, 2026
| The Atrium, Flemington Raceway, Melbourne
Beyond the Hype: How AI Is Reshaping CX Strategy
Two CX leaders. Two organisations. One uncomfortable truth: The pressure on customer experience has never been greater - and the old playbook isn't working.
Inside, NAB's Andrew Harrison and PassportCard's Matthew Murdoch share candid perspectives on AI, commercial value and the relationship shift redefining what great CX actually looks like.
Learn from NAB's Andrew Harrison on why most organisations are deploying AI the wrong way, the perennial existential crisis facing CX teams, and what it takes to bridge the gap between customer insight and commercial outcome.
Learn from PassportCard's Chief Customer Officer on the growth opportunity CX leaders keep overlooking, why the industry's AI conversation is more honest than it looks, and the one governance principle that changes everything.
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