August 13-14, 2025 | Marvel Stadium, Melbourne

Customer experience is no longer just a buzzword – it’s the driving force behind business growth and a competitive edge. But we’re not just talking about CX – we’re transforming it.

This year, The Customer Show brings the EXEC FORUM to Melbourne with exclusive insights, innovative strategies and game-changing discussions that’ll leave you inspired and ready to drive real change in your organisation.

WHAT'S NEW IN 2025

• MORE TIME WITH REAL BUYERS: This year, we’re limiting ourselves to only 25 booths, making it more exclusive and impactful for the brands that join us. Fewer exhibitors mean more quality time with senior CX executives and decision-makers from Australia’s leading companies.
• A PURE CUSTOMER EXPERIENCE FOCUS: No distractions. The event is dedicated entirely to CX, with a carefully curated agenda focused on high-level conversations that matter most for business growth.
• MEANINGFUL EXPERIENCES: Experience is the foundation for meaningful relationships, so we’re doubling up on networking activities, interactive sessions and experiential activations to drive impact for you and the attendees
  

This is CX strategy like you’ve never seen it before...

2025 was quite the show! 2025 - We're back and better than ever!

CX is no longer just a buzzword - it’s front and centre for businesses looking to grow, get ahead of the competition and make a real impact on the bottom line. As more and more businesses in Australia are putting CX at the heart of their strategy, The Customer Show 2025 is the must-attend event where the game-changers will come together to shape the future of CX.

Mark your calendar for August 13 & 14, 2025, at Marvel Stadium, Melbourne - it’s the event you won’t want to miss.

Why The Customer Show EXEC FORUM 2025 is different:

Less Vendors, More Time With Real Buyers: This year, we’re limiting ourselves to only 25 booths, making it more exclusive and impactful for the brands that join us. Fewer exhibitors mean more quality time with senior CX executives and decision-makers from Australia’s leading companies.

A Pure CX Focus: No distractions. The event is dedicated entirely to CX, with a carefully curated agenda focused on high-level conversations that matter most for business growth.

More Interactivity & Meaningful EXPERIENCES: Experience is the foundation for meaningful relationships, so we’re doubling up on networking activities, interactive sessions and experiential activations to drive impact for you and the attendees.

Exclusive Opportunity: With leading companies already on board, including Intercom, Inspiro, Zoom, Zoho, NICE, Unified Incentives and Kintell - you can’t afford to miss out. Position your brand alongside these key names, engage with influential CX decision-makers and gain a competitive edge in the evolving CX space.

The Customer Show 2023 was a major event for the customer experience industry, showcasing innovations in CX, Marketing, Digital and service. The Post-Show Report provides valuable insights into the future of The Customer Show, making it a "must-attend" for professionals and vendors in the field.

What you'll find in the Post Show Report:

• Complete Audience Breakdown
• Attendee insights
• Solution priorities
• Record-breaking results
  

2023 was quite the show! 2024 - We're back!

The Customer Show 2024 provides a unique platform to connect CX professionals across every stakeholder groups with the most cutting-edge and credible solution providers in the market.

Through our experiential show you’ll be able to demonstrate your solutions and capabilities to build brand awareness and drive thought leadership messages through a vast array of package options.

What you'll find in the Exhibitor Guide

• Complete Audience Breakdown
• What's new for 2024
• Sponsorship packages & options
• 2024 floor plan
• Attendee insights
  

The Customer Show 2023 was a major event for the customer experience industry, showcasing innovations in CX, Marketing, Digital and service. The Post-Show Report provides valuable insights into the future of The Customer Show, making it a "must-attend" for professionals and vendors in the field.

What you'll find in the Post Show

• Complete Audience Breakdown
• Attendee insights
• Solution priorities
• Record-breaking results

Get insights into the high-quality audience registered for The Customer Show 2023 with the Audience Insight Report. With already over 1000 attendees, including major brands like Mercedes-Benz Financial Services, Telstra, and Suncorp, exhibiting at TCS can provide an excellent opportunity to generate leads and connect with industry experts.

Download the report and secure your last-minute sponsorship package by emailing sponsorbranding@iqpc.com.au before it's too late.

Elevating Customer Trust & Loyalty: The Power of Personalisation & AI

It comes as no surprise that rapid advancements in technology and shifting customer behaviour have created an increasingly challenging environment for CX professionals. As we look ahead to the coming years, it is paramount to adapt and innovate experiences that resonate with today's demanding customers.

Hear from Robert Lopez, Alex Genov and Simon Kriss on:

• Personalisation at Scale: A glimpse into the future
• Looking Beyond the Numbers: Understanding your customers as humans
• The Future of Generative AI in CX: Navigating the hype and opportunity

Next Gen CX Conference

Date: May 7-8 2024

Location: Melbourne Convention & Exhibition Centre, Melbourne

Key topics & themes:

• Building Customer Trust: The Cornerstone of Lasting Customer Relationships
• Personalisation at Scale: The next step towards predictive journey mapping and hyper-relevant experiences
• Embracing New AI-led CX Frontiers: Opportunity, Risks & Frameworks
• Beyond the Numbers: New Ways of Measuring the Value of CX Strategies
  

Download the report today and find out why:

• 66% of CX professionals need to remap their customer journeys
• 34% still feel they don't have the right data to inform decision making
• Over 30% of organisations have CX reporting straight to operations

2022 was quite the show! 2023 - We're back!

The Customer Show 2023 provides a unique platform to connect CX professionals across every stakeholder groups with the most cutting-edge and credible solution providers in the market.

Through our experiential show you’ll be able to demonstrate your solutions and capabilities to build brand awareness and drive thought leadership messages through a vast array of package options.

This Power Pack outlines the opportunities that help you build your brand presence to relevant audience so they are excited to meet you at the show in May.

Booking your stand at the Customer Show cannot get easier! Simply download the booking form, select booth number, package and payment details - and email the form back to judyann.bonnici@iqpc.com.au!

Do you want to see the calibre of attendees for our CX events? View the attendee snapshot to see the profile of audience you're likely going to meet at the show.

It should go without saying, customer experience leaders are set on developing customer-centric organisations.

By interviewing senior leaders in Customer Experience, Digital and Marketing, we compiled the 2022 CX Insights Pulse Report to look at the status of the CX industry today, and their investment priorities.

Download the report and gain insights into the top CX priorities of 2022, new challenges shaping CX departments today and where CX leaders are prioritising their investments.