Experience Is the Strategy Now
Smarter Decisions. Faster Execution. Real Technology.
The Premier Event for Australia's Customer Experience Leaders
August 4 - 5, 2027
| Melbourne
Alena Jang Croucher
Head of Customer Lifecycle Management HSBC Bank
I am a passionate leader who loves driving customer transformation by connecting strategy, insights and customer solutions to drive commercial growth, sales and revenue outcomes. I love solving business problems and connecting the dots to deliver strong customer outcomes and growth. I manage digital commercialisation, mobile adoption and mobile engagement across Asia.
Check out the incredible speaker line-up to see who will be joining Alena.
Download The Latest Agenda
