The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 13 - 14, 2025
| Marvel Stadium, VIC
Caitlyn Loriente
Senior Marketing Manager - Keno The Lottery Corporation
Marketing Program
2:20 PM Presentation: Together We Play: Utilising Customer Insights to Build Brand Differentiation and Shift Perceptions
By focusing on the social nature of play, Keno’s “Together We Play” campaign leveraged authentic customer insights to elevate brand acceptability and consideration. In a tightly regulated industry, the campaign redefined how Keno connects with its audience. Learn how a customer-first approach and strong storytelling brought a new dimension to gameplay, while navigating compliance requirements.
- Leveraging customer insights to create authentic, compliant storytelling
- Exploring strategies for driving participation by reframing gameplay as a sociable, shared experience
- Differentiating your brand in a highly regulated industry through emotional connection and a social focus
Check out the incredible speaker line-up to see who will be joining Caitlyn.
Download The Latest Agenda
