The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 13 - 14, 2025
| Marvel Stadium, VIC
Chris Dimopoulos
Head of Marketing stratton Finance
Marketing Program
2:00 PM Panel Discussion: Retention, Revenue, and Relationships: Winning Strategies for Lifecycle Marketing
Customer acquisition is just the beginning - real growth happens through smart lifecycle management. This panel dives into how leading marketers are rethinking engagement, retention, and loyalty to drive long-term value. From practical segmentation tactics to reactivation strategies, explore what it takes to move beyond one-off campaigns and build durable relationships.
- Analysing the full customer lifecycle to identify drop-off points and retention opportunities
- Exploring best practices for lifecycle email marketing, from onboarding to re-engagement
- Personalising to increase conversion and loyalty
- Aligning marketing, sales and customer success teams for lifecycle success
Check out the incredible speaker line-up to see who will be joining Chris.
Download The Latest Agenda
