The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 5-6, 2026
| The Atrium, Flemington Raceway, Melbourne
Emily Paladino
Fractional Marketing & Customer Leader Country Road Group
Pre-event Workshop Day
1:15 PM Workshop C: Governing AI and Decisioning in CX: Moving from Insight and Pilots to Measurable Business Impact
This interactive workshop focuses on one of the biggest challenges facing CX leaders today moving beyond dashboards, insights and isolated AI pilots into real, measurable business impact.
As organisations continue to invest in AI and advanced decisioning, many are still struggling to translate experimentation into tangible outcomes across cost, conversion and customer experience. This session is designed to bridge that gap, helping attendees operationalise both insight and AI in a way that is commercially grounded and execution-focused.
Through a highly interactive format, participants will work through practical frameworks and apply them directly to their own business context exploring how to embed decisioning into day-to-day operations, align teams around measurable outcomes, and ensure governance structures enable rather than slow progress.
Check out the incredible speaker line-up to see who will be joining Emily.
Download The Latest Agenda
