The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 5-6, 2026
| The Atrium, Flemington Raceway, Melbourne
Emily Paladino
Fractional Marketing & Customer Leader Emily Paladino
The Customer Show - Agenda Day 2
1:20 PM Presentation: Better Decisions in the Age of AI: Turning Customer Understanding Into Commercial Impact
As AI becomes increasingly capable of analysing information, recognising patterns and recommending actions at pace, the competitive advantage is no longer having more data or better technology. It's making better decisions.
This session explores how organisations can move beyond dashboards, disconnected insights and isolated AI initiatives to uncover where growth is really leaking and turn customer understanding into measurable commercial impact.
Attendees will learn how to distinguish interesting data from decision-driving signals, connect seemingly unrelated clues across the customer journey, and apply a practical framework for making better commercial decisions.
Check out the incredible speaker line-up to see who will be joining Emily.
Download The Latest Agenda
