The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 13 - 14, 2025
| Marvel Stadium, VIC
Hugh Goodfellow Goodfellow
Head of Marketing and Comms Viridian Financial Group
Marketing Program
12:30 PM Panel Discussion: Creating Simple and Human Marketing Campaigns and Content To Educate and Drive Engagement
- Utilising behavioural science to improve content and presentation
- Ensuring content is written for the customer, not industry experts
- Maximising automation for targeted and timely information sharing
- Keeping campaigns human to connect with the individual
Check out the incredible speaker line-up to see who will be joining Hugh Goodfellow.
Download The Latest Agenda
