The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 5-6, 2026
| The Atrium, Flemington Raceway, Melbourne
Jaimi Farrey
Head of Loyalty Hanes Brands Australasia
The Customer Show - Day 1 Agenda
2:00 PM Panel Discussion: Loyalty as a Profit Engine: Retention, Frequency and Margin Economics
- Insight into organisations who are repositioning loyalty from a rewards led function to a measurable commercial growth engine
- How behavioural data is being used to predict and prevent churn
- Evaluating how owned channels such as email, SMS, apps and wallets are being activated as revenue-generating assets
- Learn how leading teams are embedding incrementality testing to prove true financial impact
- How organisations are driving retention, frequency and margin through loyalty strategies directly accountable to commercial outcomes
Check out the incredible speaker line-up to see who will be joining Jaimi.
Download The Latest Agenda
