The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 13 - 14 2025
| Marvel Stadium, VIC
Keryn Rakow
Head of Digital Marketing Healthcare Australia
Marketing Program
1:20 PM Panel Discussion: What Makes a Great Marketing Team in 2025? Exploring the Evolution of the Marketing Function in an Age of Rapid Change
Great marketing teams in 2025 are structured for agility, continuous learning, and rapid innovation. As roles evolve and boundaries blur, cultivating a culture of creativity, expertise and resilience is key to staying competitive. Organisations must rethink how they hire, upskill, and empower talent to keep pace with today’s speed of change. Join our experts to discuss how they are building and maintaining successful marketing functions for the future.
- Restructuring teams to enable cross-functional collaboration and decision-making
- Investing in continual training to maintain a future-ready workforce
- Redefining roles to blend strategic, analytical, and technical skillsets that suit the needs of internal and external stakeholders
Check out the incredible speaker line-up to see who will be joining Keryn.
Download The Latest Agenda
