The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 13 - 14, 2025
| Marvel Stadium, VIC
Mairaid Laskey
Head of Marketing BowensMarketing Program
10:40 AM Fireside Chat: The Bowens Journey: How Marketing Has Helped Transform the 130 Year-old Brand into a Digitally-Savvy Organisation for Modern Trade
While Bowens has been a mainstay of the building industry for 130 years in Victoria, their eCommerce arm launched just 4 years ago. Join to hear how marketing has supported this digital evolution efforts to become the #1 brand for builders.
- Building relationships with builders to create content and promote their small businesses
- Evolving with the industry to futureproof the organisation
- Maximising sponsorship and partnership opportunities to grow data
- Utilising tools to run a lean but highly productive marketing function
Check out the incredible speaker line-up to see who will be joining Mairaid.
Download The Latest Agenda
