Mark Englehart Evans

Executive Director, Head of CX Strategy DBS Bank

Next Gen CX

9:50 AM INTERNATIONAL KEYNOTE: REDEFINING BANKING: EMPOWERING LIVES THROUGH CUSTOMER-CENTRIC TRANSFORMATION

  • Managing company reorganisation around the customer journey to create ownership of end-to-end experiences
  • Bolstering sentiment analysis, behavioural science and voice of the customer to better understand the how and why, and in turn reduce friction
  • Helping customers bank efficiently, improving CSAT scores and saving resources
  • Understanding the value of true loyalty
  • Modernising how CX is reported to cement it as a key growth pillar

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda