The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 13 - 14, 2025
| Marvel Stadium, VIC
Robert Harker
Head of Customer Loyalty Bupa
Next Gen CX
2:30 PM CASE STUDY: PROMOTING HEALTH, LOYALTY & EVERYDAY VALUE THROUGH BUPA’S LIFE REWARDS PROGRAM
Bupa’s loyalty program serves as a powerful platform for fostering deeper customer connections and enhancing value. With 1 million users and a NPS improvement from -22 to +59 since launching, the program rewards members for prioritizing their health and utilising insurance for preventative care - supporting Bupa’s global purpose to help people live longer, healthier, and happier lives. Join Robert Harker, Bupa’s Head of Loyalty for Australia, to learn how this innovative approach has reduced churn and maximised everyday value for customers.
- How a loyalty program transformed customer engagement and improved NPS from -22 to +59
- Reducing churn by tackling perceived lack of value and increasing member satisfaction
Check out the incredible speaker line-up to see who will be joining Robert.
Download The Latest Agenda
