The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 13 - 14, 2025
| Marvel Stadium, VIC
Roger Lee
Head of Performance Marketing Brand Collective
Marketing Program
10:15 AM Keynote Panel Discussion: Marketing in the Age of AI: From Hype to High Performance
AI is reshaping marketing today, but while the potential is massive, many teams are still figuring out how to move from experimentation to execution. This panel brings together marketing leaders, data & AI experts to unpack where AI is delivering real results, and where the risks and roadblocks lie. From content generation and media buying to predictive analytics and personalisation, discover what’s driving measurable impact in 2025.
- Proven use cases where AI is improving efficiency and ROI in marketing workflows
- Key considerations for selecting, testing, and scaling AI responsibly
- How to balance automation with brand authenticity and creative control
- Frameworks for upskilling teams and building AI-ready marketing orgs
Check out the incredible speaker line-up to see who will be joining Roger.
Download The Latest Agenda
