The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 13 - 14, 2025
| Marvel Stadium, VIC
Samir Jacob
Global Marketing and Channel Director Selectronic
Marketing Program
1:20 PM Panel Discussion: Creating Simple and Human Marketing Campaigns and Content To Educate and Drive Engagement
- Utilising behavioural science to improve content and presentation
- Ensuring content is written for the customer, not industry experts
- Maximising automation for targeted and timely information sharing
- Keeping campaigns human to connect with the individual
11:40 AM Panel Discussion: Building Authentic Brand Presence Through Community Connection
Immersing in community culture, shaping a brand voice that naturally participates in conversation and striking the right balance of engagement with communities is a challenging task that requires a keen awareness of your purpose and positioning as a brand. Join and listen to experts from diverse organisations as they explore:
- Building trust by showing up consistently and authentically within communities
- Navigating conversations by listening first and joining in with genuine intent
- Defining clear boundaries for engagement that align with your brand’s tone and values
Check out the incredible speaker line-up to see who will be joining Samir.
Download The Latest Agenda
