Björn Kaps

Director Regulatory European Union eBay

Björn Kaps leads EU Regulatory at eBay, where he focuses on translating complex regulatory requirements into practical, scalable solutions for buyers and sellers. His work is centered on making regulations applicable at marketplace scale — building trust and effective platform responsibility while avoiding unnecessary complexity and red tape. He brings more than 15 years of e-commerce and marketplace experience across eBay, idealo, real.digital and t-online, with leadership experience across the full digital platform value chain — from commercial strategy, revenue operations and marketing, content and product data, to product, customer experience, payments, risk management and governance. This operational background shapes his approach to regulatory: considering not only what platforms need to comply with, but how requirements can be translated into solutions that work for consumers, sellers and marketplaces in practice. His work today sits at the intersection of regulation, technology and marketplace operations, with a particular interest in how smart platform responsibility can enable cross-border commerce, entrepreneurship and the circular economy while keeping digital marketplaces trusted, simple and scalable.