Mark Scodie

Assistant General Counsel TripAdvisor Inc

Conference Day Two - Wednesday 25th March 2026

11:40 AM Panel: DMCCA and Fake Reviews: Building a Global Compliance Framework

The UK’s Digital Markets, Competition and Consumers Act puts fake and incentivised reviews squarely in the regulatory spotlight, with meaningful enforcement risk for platforms that get this wrong. This session brings together invited speakers from two leading review platforms to unpack what compliance now requires in the UK, how it aligns with global regimes, and how to build controls that stand up to scrutiny.

What the DMCCA requires in practice, including expectations around detecting, preventing and removing fake and incentivised reviews
How the UK regime compares and interacts with the EU consumer framework, the Digital Services Act and other global laws targeting misleading commercial practices
Governance, controls and industry collaboration, including the role of the Coalition for Trusted Reviews in setting standards and demonstrating accountability

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

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