Architects need to become increasingly more acquainted with professional counterparts to apply new approaches to product management and cultivate a positive culture of communication. Now that digitisation is at the forefront of many organisational priorities, it is crucial that EA’s integrate and collaborate with other disciplines within their business, in order to develop and innovate new architectural practices that will drive real value to the business.
Ebtesam Gauda has been working across function at ANZ to establish a new collaborative environment amongst EA’s and other disciplines in order to drive value driven change within ANZ’s business transformation initiatives. It has been vital that Ebtesam does so, in order to maintain the EA’s capability to take the front seat to technical implementation and initiative.
Learn how to rethink the role to:
Communication has been clearly marked as a critical capability of modern day architecture teams, prescribing architects to build upon technical abilities with business acumen, consultancy skills, and salesmanship. It is no longer just effective to be communicating more frequently with executives and business people, now teams need to work out what communication styles stakeholders fit into, to tailor engagement and develop stakeholder empathy. Ebtesam Gauda from ANZ has been tasked with redeveloping the EA function at ANZ and creating a high-performing Architecture team that drives business transformation and innovation within the bank.
Do Enterprise Architects need to become design thinkers? Is this an essential skill in the arsenal, or is this best left to other business units? This panel discussion will provide attendees an opportunity to hear from EA’s about how they attempt to identify how design thinking can be leveraged within EA to direct customer-led business outcomes: