What does it really take to build healthy, collaborative relationships in today’s game publishing & marketing ecosystem? We sat down with three industry leaders - Kenton Fletcher (Behaviour Interactive), Joel Edström (The Gang), and Arnaud Richard (TinyBuild) - for an unfiltered conversation on what’s working, what’s breaking, and what’s coming next. From creative risk to platform strategy, this is the real talk studios need right now. Inside the piece:

• How indie vs AAA studios require radically different support models
• Why communication beats control (and what happens when it doesn’t)
• The truth about data: when to trust it, when to ignore it
• How AI and platform shifts are redefining publishing strategy
• Why grit and clear accountability still outperform any trend

These aren’t just quotes - they’re field notes from the people shaping what’s next. And if you’re headed to the Game Publishing & Marketing Summit 2025, consider this your pre-game briefing. 👉 Download the full interview collection below