Download The Global State of Game Publishing & Marketing 2025 Industry Report

The gaming industry is evolving fast—rising costs, changing player behaviours, and shifting revenue models are forcing publishers and marketers to rethink their strategies. This report delivers the critical insights you need to stay competitive, from unlocking new revenue streams and optimising game marketing to leveraging data-driven decision-making and fostering loyal player communities. Learn how top studios are adapting to industry shifts and how you can apply these strategies to maximise growth and profitability. Download your complimentary copy now to gain valuable insights into the future of game publishing and marketing >>

Discover where the most successful game studios are putting their time, budget, and talent in 2025 - and why it matters more than ever. Based on insights from the Global State of Game Publishing & Marketing 2025 Industry Report, this infographic highlights the top investment areas shaping the future of game development and publishing.📥 Download the infographic now and see where your studio should focus next.

In an industry worth $150B, launching a game has never been riskier - or more competitive. Based on insights from the Global State of Game Publishing & Marketing 2025 Industry Report, this punchy, no-fluff analysis reveals the hidden reasons so many titles crash on launch day. 👉 Download now and make sure your next title doesn’t end before it even begins.

What does it really take to build healthy, collaborative relationships in today’s game publishing & marketing ecosystem? We sat down with three industry leaders - Kenton Fletcher (Behaviour Interactive), Joel Edström (The Gang), and Arnaud Richard (TinyBuild) - for an unfiltered conversation on what’s working, what’s breaking, and what’s coming next. From creative risk to platform strategy, this is the real talk studios need right now. Inside the piece:

• How indie vs AAA studios require radically different support models
• Why communication beats control (and what happens when it doesn’t)
• The truth about data: when to trust it, when to ignore it
• How AI and platform shifts are redefining publishing strategy
• Why grit and clear accountability still outperform any trend

These aren’t just quotes - they’re field notes from the people shaping what’s next. And if you’re headed to the Game Publishing & Marketing Summit 2025, consider this your pre-game briefing. 👉 Download the full interview collection below