Want to stay ahead in the fast-evolving world of game publishing and marketing? Download the official event guide for the Game Publishing & ...
The Global State of Game Publishing & Marketing 2025 Industry Report is now available for download.
The gaming industry is evolving fast—rising costs, changing player behaviors, and shifting revenue models are forcing publishers and marketers to rethink their strategies. This report delivers the critical insights you need to stay competitive, from unlocking new revenue streams and optimizing game marketing to leveraging data-driven decision-making and fostering loyal player communities. Learn how top studios are adapting to industry shifts and how you can apply these strategies to maximize growth and profitability. Highlights include:
Download your complimentary copy now to gain valuable insights into the future of game publishing and marketing >>
In an industry worth $150B, launching a game has never been riskier - or more competitive. Based on insights from the Global State of Game Publishing & Marketing 2025 Industry Report, this punchy, no-fluff analysis reveals the hidden reasons so many titles crash on launch day.
📉 From overlooked community building to poor data use and outdated go-to-market strategies - this is the must-read breakdown every game studio needs. Whether you're an indie dev or AAA studio, get the insights to avoid common pitfalls and launch smarter.
👉 Download now and make sure your next title doesn’t end before it even begins.
What does it really take to build healthy, collaborative relationships in today’s game publishing & marketing ecosystem? We sat down with three industry leaders - Kenton Fletcher (Behaviour Interactive), Joel Edström (The Gang), and Arnaud Richard (TinyBuild) - for an unfiltered conversation on what’s working, what’s breaking, and what’s coming next. From creative risk to platform strategy, this is the real talk studios need right now. Inside the piece:
These aren’t just quotes - they’re field notes from the people shaping what’s next. And if you’re headed to the Game Publishing & Marketing Summit 2025, consider this your pre-game briefing. 👉 Download the full interview collection below