Keeping IP consistently relevant and exciting doesn’t just happen; it’s shaped deliberately through strategic vision, cross-functional alignment, and a deep understanding of audience perspectives. This panel explores real-world examples of how studios can keep their IP relevant across audiences and platforms by:

• Assessing their studio and IP’s strengths and weaknesses from the start to form a long-term strategy.
• Designating a vision holder or group, depending on studio size, to unify creative direction and feedback.
• Setting aside the time to align departments around a shared IP roadmap to maintain consistency and impact.

This panel focuses on the importance of strategic planning in the critical pre-launch and immediate post-launch phases. Experts will share insights on how to use and identify crucial data points and key metrics to shape effective launch strategies, ensure optimal player engagement, and adapt to initial feedback by:

• Building pre-launch strategies informed by actionable data and predictive metrics.
• Analysing early player data to refine post-launch tactics.
• Adjusting strategies in response to initial performance insights for better outcomes.