Kat Brower is the IP Brand Protection Manager at Paula's Choice Skincare. Kat has spent a decade working in brand protection and IP law, and she loves finding creative solutions to common industry challenges. Her career spans high end consumer goods licensing and IP enforcement, brand integrity for land-based entertainment (events, games, venues), software and other technology, and online and offline anti-counterfeiting investigations. Throughout her career, Kat has successfully leveraged relationships with online marketplaces, anti-counterfeiting organizations, and brand advocacy groups to protect the brands she represents — always keeping enforcement strategies practical and results-driven. She's an active member of the INTA Anti-Counterfeiting Committee and the IACC Brand Protection Technology Task Force, and she's energized by opportunities to compare notes with peers navigating similar challenges. Kat is looking forward to swapping insights with colleagues at the Think Tank on how successful brands can outmaneuver unfair competitors.
Grey market products rarely appear online by accident. Whether originating from cargo theft, supply chain diversion or unauthorised distribution, these goods often surface through B2B marketplaces and reseller networks that can be difficult to police through trademark rights alone.
Check out the incredible speaker line-up to see who will be joining Kathleen.
Download The Latest Agenda