Kat Brower is the IP Brand Protection Manager at Paula's Choice Skincare. Kat has spent a decade working in brand protection and IP law, and she loves finding creative solutions to common industry challenges. Her career spans high end consumer goods licensing and IP enforcement, brand integrity for land-based entertainment (events, games, venues), software and other technology, and online and offline anti-counterfeiting investigations. Throughout her career, Kat has successfully leveraged relationships with online marketplaces, anti-counterfeiting organizations, and brand advocacy groups to protect the brands she represents — always keeping enforcement strategies practical and results-driven. She's an active member of the INTA Anti-Counterfeiting Committee and the IACC Brand Protection Technology Task Force, and she's energized by opportunities to compare notes with peers navigating similar challenges. Kat is looking forward to swapping insights with colleagues at the Think Tank on how successful brands can outmaneuver unfair competitors.
How do you protect brand value when grey markets, unauthorized sellers and discount channels blur the line between legitimate resale and harmful diversion? Discuss how premium and aspirational brands are managing price erosion, channel conflict and "always on sale" expectations.
Check out the incredible speaker line-up to see who will be joining Kathleen.
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