THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Al Hibberd

CEO & Founder Pixel Helix

Al is a games & tech industry veteran who has defined and driven go to market strategy for critically acclaimed video games, live services and consumer electronics. Running award winning campaigns for the likes of Meta, Frontier, Imagination Technologies and Wired Productions, his unique blend of experience, from the Metaverse to MMOs and intimate Indie darlings, gives him unique insight and the ability to connect with both your product and audience.

Pre-Event Workshop Day - Monday 8th September

11:30 AM Workshop 2 – Live Service CPR: Reviving Player Engagement through Data-Informed Product Strategy

When player engagement dips or becomes stagnant, it's not game over. Al Hibberd, a man known for running award winning campaigns for the likes of Meta, Frontier, Imagination Technologies and Wired Productions, will explore how data-led decision making, targeted community management and strategic content programming all play a vital part in game success.

Featuring first-hand insights into Elite Dangerous’ journey, this workshop will detail how the MMO rebounded to its all-time peak player count by:

Leveraging player data to refine content loops and identify re-engagement triggers.
Crafting programming strategies that resonate with loyalists while welcoming lapsed users.
Strengthening community trust through transparent, responsive communication.

Check out the incredible speaker line-up to see who will be joining Al.

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QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk