Alex Perkins

Art and Technical Art Director Avalanche Studios - Liverpool

Alex Perkins is a veteran art director and technical art leader with over two decades of experience across the video game industry. From racing titles and open-world adventures to VR and stylized simulations, his work spans major franchises and studios. He has built and led cross-disciplinary teams in both AAA and independent settings, with a focus on sustainable development, mentorship, and pipeline innovation. Passionate about immersive world-building and collaborative creative cultures, Alexander continues to champion visually compelling, emotionally resonant experiences in games.

Main Day 1 - Tuesday 9th September

11:35 AM Panel Discussion – The Art of Live Games: Leveraging Technology to Create an Ever-Evolving Visual Identity

Creating a distinct and consistent visual identity is essential for a successful LiveOps game. Panellists will outline their best practice and strategies for establishing a memorable visual art identity, maintaining aesthetic consistency, and achieving clarity that satisfies players by:

  • Establishing a visual hierarchy to enhance the player experience and visual satisfaction.
  • Utilising automated tools and AI to streamline content production, while making the most of your talented team and managing player feedback.
  • Managing budgets effectively to deliver quality visuals without compromising on impact.

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda