In the fast-paced world of live service gaming, getting fresh, engaging content to players is essential for retaining their attention, but how can studios maintain top-notch quality under pressure? This session will explore the essential nature of understanding your game’s intrinsic player motivation, strategies for engaging with and implementing player feedback, and the importance of having a scalable and agile game design and technical infrastructure. Learn more about:
Player monetization sits at the cornerstone of your game’s sustainability - a must-have for the long-term success of live service games. Yet studios are unintentionally leaving millions on the table by overlooking critical levers that can drive higher player spend and revenue growth without damaging trust or retention.
In this data-driven keynote, Liam Wiltshire, Head of Payments at Tebex, draws on 12+ years of experience, supporting over $1 billion USD in transactions for studios like Rockstar Games, Studio Wildcard, and others to share proven tactics that maximize revenue while strengthening player loyalty. Don’t miss the keynote session where Liam will cover:
This compelling keynote will dive deep into the trends, challenges, and innovations that will define AAA live service games from 2025 to 2030. Whether you're a developer, publisher, or strategist, these insights will help you stay ahead of the curve - before the industry shifts beneath your feet. Attendees will gain a deeper understanding of:
This fireside chat will elaborate on how studios can achieve great live ops success in-part by aligning new game seasons and themes, with fresh level design concepts. This conversation will also explore the importance of:
Creating a distinct and consistent visual identity is essential for a successful LiveOps game. Panellists will outline their best practice and strategies for establishing a memorable visual art identity, maintaining aesthetic consistency, and achieving clarity that satisfies players by:
In the fast-paced world of LiveOps, localisation must keep up with constant content updates and evolving cultural trends. This session will explore a variety of ways studios can successfully integrated technological automation into their localisation workflow, simultaneously improving efficiency, maintaining quality, and engaging players while also navigating the legal risks of automation by:
In this session, we'll explore how a well-established studio with a globally recognised IP has evolved its live ops strategy over time, adjusted to a growing player base, and adapted to changing player expectations. Drawing from a use case of live ops evolution, we'll touch on:
This session will delve into the critical differences between moving live ops games involving in-house IPs versus third-party IPs, into a self-sustaining model. We’ll examine the unique challenges, such as:
In this presentation, Wargaming’s Publishing Product Director on World of Tanks Blitz, Natallia Pershyts, will detail how their team have strategically embedded IP partnerships and collaborations across multiple aspects of a game, balanced creative ambition with financial viability, and measured success beyond initial hype. Gain a deeper understanding of:
Session to be announced
Get an inside look at how putting data at the heart of every product decision will elevate your live service game. In this session, data experts will share quantifiable take-aways that outline their top-tier results achieved by:
Creating a robust game system and economy is an essential part of operating live games. In this Talking Tom case study, Mykola Akulov, will not only dive into how to design a balanced resource flow and economy that enhances the player experience and maximises monetisation, but he will also outline actionable steps to take if your initial system design doesn’t deliver the desired results. Gain a deeper understanding of:
The monetisation landscape has been fundamentally disrupted by recent changes in the Epic v. Apple case, opening the floodgates for direct-to-player strategies around webshops. This session, led by Dave Mata, starts from his years of webshop experience and jumps to now, unpacking what worked, what is working, and what's next in this quickly shifting environment, such as:
Not every live service game can run forever, but knowing when and how to transition from active development to sustained support is critical for long-term success. This session will explore how CD PROJEKT RED successfully made such a switch for its popular live service card battler by involving players in the process:
Session to be announced
Creating a truly engaging live game requires more than just strong gameplay—it’s about crafting an evolving ecosystem of systems, community, and brand identity that players want to return to. Many live games fail because they overlook one key reality: players always have alternatives, and sustaining loyalty demands constant innovation. This session will break down the essential elements of best-in-class live game design, from day-one execution to ongoing adaptation, ensuring your game thrives in an ultra-competitive market by:
In a landscape that relies on player engagement, the importance of the metagame has never been more critical. This session explores how a well-designed meta layer enhances both gameplay and monetisation, while also fostering community. Our experts will dive into strategies such as: