What separates the good from the truly great in mobile gaming? It’s not just game design, it’s the ability to turn player data into precise, real-time action. In this presentation, Chris Han, Co-founder of ThinkingData, unveils the data-driven strategies powering some of the most successful mobile games globally. Drawing from a decade of experience supporting 1,500+ studios and 8,000+ games, Chris reveals how elite publishers like Century Games ($2B+ revenue), Habby (Archero, Survivor.io), and Wuthering Waves leverage real-time analytics to transform insights into billion-dollar outcomes by maximising:

• Operational Alignment: Learn how Century Games uses a unified data platform to synchronize UA, LiveOps, and product teams—turning player behavior into 11% conversion uplifts within days.
• Data as Philosophy: Gain insight into Habby’s iterative approach, where self-deployed analytics fuel a proprietary playbook for hits like Survivor.io ($500M+ revenue).
• Infrastructure at Scale: See behind-the-scenes of Wuthering Waves’ global launch—handling 150B daily data points across 6 clusters while ensuring GDPR compliance.
• ThinkingEngine’s Edge: Deep dive into the multi-cluster architecture and genre-specific toolkits that enable studios to build, operate, and grow with precision.