In the fast-paced world of live service gaming, getting fresh, engaging content to players is essential for retaining their attention, but how can studios maintain top-notch quality under pressure? This session will explore the essential nature of understanding your game’s intrinsic player motivation, strategies for engaging with and implementing player feedback, and the importance of having a scalable and agile game design and technical infrastructure. Learn more about:

• Balancing the quantity of content output, with designing a game that caters to a variety of player abilities.
• Navigating high-volume output and enhancing player experience by tailoring content for diverse skill levels and playstyles.
• Optimising your studio’s technical infrastructure and team’s expertise to improve observability, the integration of player feedback, and reduce downtime and errors.

Knowing your audience and what they want in a game is critical, but once you have a great game, how do you best spread the word and boost revenue? Panellists will discuss how to effectively leverage data to refine monetization strategies, optimise player acquisition and retention, and maintain engagement across multiple platforms by:

• Assessing player data, feedback, and trends to pre-emptively incorporate in-game features that both entice players and boost revenue.
• Leveraging data to create advertising strategies, like hosting in-game events, that attract new players and re-engage former ones.
• Incorporating in-game ads that enhance, rather than disrupt, gameplay and utilising A/B testing to improve and inform those strategies.