In the fast-paced world of live service gaming, getting fresh, engaging content to players is essential for retaining their attention, but how can studios maintain top-notch quality under pressure? This session will explore the essential nature of understanding your game’s intrinsic player motivation, strategies for engaging with and implementing player feedback, and the importance of having a scalable and agile game design and technical infrastructure. Learn more about:

• Balancing the quantity of content output, with designing a game that caters to a variety of player abilities.
• Navigating high-volume output and enhancing player experience by tailoring content for diverse skill levels and playstyles.
• Optimising your studio’s technical infrastructure and team’s expertise to improve observability, the integration of player feedback, and reduce downtime and errors.

As younger audiences shift towards platforms like Roblox and FIFA, studios must rethink how they define and deliver live service experiences. This session explores the urgency of capturing player value within seconds, the cultural shift in monetisation expectations, and how to empower monetisation teams without stigma. Learn why players—not studios—now decide what live service means, and how that impacts content, cadence, and revenue strategy.

• Grabbing player attention and value within the first 10 seconds to maximise monetisation potential.
• Adapting monetisation strategies to reflect generational shifts and platform preferences.
• Empowering teams to build monetisation organically and authentically within live service ecosystems.