THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Arthur Tolmie

Chief Communications Officer Pixel Helix

Pre-Event Workshop Day - Monday 8th September

11:30 AM Workshop 2 – Live Service CPR: Reviving Player Engagement through Data-Informed Product Strategy

When player engagement dips or becomes stagnant, it's not game over. Al Hibberd, a man known for running award winning campaigns for the likes of Meta, Frontier, Imagination Technologies and Wired Productions, will explore how data-led decision making, targeted community management and strategic content programming all play a vital part in game success.

Featuring first-hand insights into Elite Dangerous’ journey, this workshop will detail how the MMO rebounded to its all-time peak player count by:

Leveraging player data to refine content loops and identify re-engagement triggers.
Crafting programming strategies that resonate with loyalists while welcoming lapsed users.
Strengthening community trust through transparent, responsive communication.

Check out the incredible speaker line-up to see who will be joining Arthur.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk