Ed Badcock

Associate Director of Player Engagement Zenimax Online Studios

Conference Day 2 – 9th September 2026

4:10 PM Presentation – Breathing New Life into Legacy Worlds: Re Engaging Players After a Decade

Ed Badcock, Associate Director of Player Engagement at ZeniMax Online Studios, explores what it truly takes to revitalise a ten year old game in a way that renews trust with existing players, whilst also ensuring initiatives are deployed to bring back lapsed players and wider audiences. He will unpack how their publishing and development teams have collaborated in an intentional way that creates a game and community that builds player trust by:

Designing updates that deliver long-requested features from players, alongside breaking the mould to deliver new experiences that inspire existing and wider audiences alike.
Strengthening player trust by aligning publishing and development teams around transparent, player first decision making.
Re energising long term engagement.

Check out the incredible speaker line-up to see who will be joining Ed.

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