Ed Badcock

Associate Director of Player Engagement Zenimax Online Studios

Ed is the Associate Director of Player Engagement at ZeniMax Online Studios (ZOS), heading up the Community, Web Content, and Creative Services Group for The Elder Scrolls Online. Ed has been working on The Elder Scrolls Online for over 10 years now, first from a publishing side culminating in leading the International Brand team, before taking the step to join the studio in 2025. Ed’s role sees him working closely with Development leads, the Player Engagement Team and wider Bethesda Global Publishing teams to determine the strategy, external comms, and required assets to support the game’s roadmap in addition to ensuring we put players at the heart of what we do – all with the goal of ensuring we drive the login and play of a happy & engaged player-base.

Conference Day 2 – 9th September 2026

4:10 PM Presentation – Breathing New Life into Legacy Worlds: Re Engaging Players After a Decade

Ed Badcock, Associate Director of Player Engagement at ZeniMax Online Studios, explores what it truly takes to revitalise a ten year old game, like The Elder Scrolls Online, in a way that renews trust with existing players, whilst also ensuring initiatives are deployed to bring back lapsed players and wider audiences. He will unpack how their publishing and development teams have collaborated in an intentional way that creates a game and community that builds player trust by:

Designing updates that deliver long-requested features from players, alongside breaking the mould to deliver new experiences that inspire existing and wider audiences alike.
Strengthening player trust by aligning publishing and development teams around transparent, player first decision making.
Re energising long term engagement.

Check out the incredible speaker line-up to see who will be joining Ed.

Download The Latest Agenda

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