Ghulam Khan

Director of Quality Assurance Supermassive Games

Games Industry veteran of 25+ years specialising in QA/ Testing/ Dev Support - responsible for Strategic Vision & Direction, Leadership & Change Management, Organisational & Operational Transformation. I've worked in Indie to AAA, led teams of a handful to 250+, & been responsible for budgets from £100Ks to £10Ms.

Conference Day 1 – 8th September 2026

2:30 PM Panel Discussion – Testing Before Launch: Turning Early Player Data into Better Live Games

Better understand a few best practices that studios can use playtesting and A/B testing to gather meaningful player data long before launch day. The session will break down key architecture and practical methods for capturing early behavioural insights, from controlled tests to wider community sampling, and explain how to identify the metrics that truly shape a stronger live service experience. Attendees will discuss:

Collecting early insights by using structured playtests and A/B experiments to understand player behaviour before launch.
Using betas to gather insight into security & anti-cheat posture gaps, and how to use those feedback loops effectively.
Ensuring you have the robust architecture and tools needed to stay agile.

Check out the incredible speaker line-up to see who will be joining Ghulam.

Download The Latest Agenda

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