Marcin Lella

Senior User Researcher Tencent

Conference Day 1 – 8th September 2026

12:00 PM Presentation – Designing What Players Actually Want: User Research That Transforms Game Development

Marcin Lella works closely with Tencent’s secondary studios and works with them to optimise and improve their user research strategies that directly influence smarter, safer, and more player aligned game design. By observing real players test early builds, he guides developers in identifying risks, refining in game assets, and continually adjusting features to better meet audience expectations. Through real world examples, this session gets into:

Applying user research insights to refine in game assets and align them with real player expectations.
Identifying design risks early and guiding teams through safer, more informed decision making.
Observing real player behaviour to drive continuous iteration and meaningful feature improvements.

Check out the incredible speaker line-up to see who will be joining Marcin.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk